Conversion Counter Service
Conversion Counter is a value-added service Overture offers to its advertising clients ("Clients") who wish to better understand and manage their website traffic.
Clients may use the information collected by Conversion Counter to adjust their marketing and sales activities or to modify the content on their sites to provide the best possible user experience.
Absence of Personally Identifiable Information
No personally identifiable information is ever collected or maintained in connection with Conversion Counter. This means Conversion Counter never has any information related to your name, telephone number, address, or even your email address. Conversion Counter is a completely anonymous service.
Clients participating in Conversion Counter install a small piece of code called a "pixel tag" (also called a "clear gif" or "web beacon") on their web page(s) to notify Overture when a visitor's browser has loaded the web page(s). The web beacon contains no personally identifiable information; it merely allows Overture to monitor the volume of traffic to the Client's web page(s).
You may choose set to your browser software to refuse these cookies, however doing so may prevent the sites you visit from optimizing their content to better serve you.
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